Introduction

Hello! Welcome to the BaiYi Game Privacy Policy. This policy describes how BaiYi Game Limited and its other group companies (collectively described as “BaiYi Game”, “we”, “us” or “our”) and its third party marketing and advertising partners collect, use, process and share information about you.

This Privacy Policy applies to BaiYi Game's games, websites and related services, which we here collectively call the “Services”. We reserve the right to change this policy from time to time, so be sure to check it periodically. Your continued use of the Services after the effective date will be subject to the new Privacy Policy.

By downloading, accessing and/or playing our games, or interacting with our websites or other Services, you agree to the collection and use of your data in accordance with this Privacy Policy.

The Data We May Collect

• Data that you provide us with when you fill in forms, answer questions or complete surveys when using any of our Services, when you create an account with us or if you invite your friends to us our game and Services;
• Your messages to our Services (such as emails and chat logs using our messaging systems);
• Data about your account and game progress include how you play our games and interact with our Services (such as which of our games you are playing, the game versions, your progress through the games, session time and duration, number of attempts at each level and purchase made);
• Your device identifiers (such as advertising ID);
• Data about your device, such as device name and operating system, network state, browser type and language;
• Data we collect via cookies and other similar technologies, as explained further below;
• BaiYi Game-specific ID for you when you use the Services;
• Data we receive from third party tool if you link a third party tool with the Services (such as Facebook, WeChat or Google);
• Data we collect about you from other third party companies who have obtained your consent or have another legal right to share such data with us;
• Data for advertising and analytics purposes, so we can provide you a better Service; and
• Other data you choose to give us.

We may from time to time ask you for your consent to collect other information from you or your device. For instance, we may invite you to allow us to access your contacts to enable us to invite them to play our games with you, if you choose not to allow us collect these data, we will not collect the data. If we do this or something similar, we will tell you what data we would like to collect, why we need it and what we’ll use it for.

By downloading, accessing and/or playing our games or using our other Services, you consent to the collection of information about you by us.

Use of the Data

We use this data to provide our games and Services to you, including for the following purposes:

• To create accounts and allow you play our games and use our Services;
• To analyze and optimize;
• To prevent fraud;
• To customize in-game offers;
• To provide social features;
• To provide customized services, for example to provide our Services in the correct language;
• To respond to your comments and questions;
• To verify your purchases; and
• To show personalized advertisements;

We may also use data for the other purposes set out in this Privacy Policy, including for Advertising purposes. We also analyze and use the data that we collect on an anonymized or aggregated basis for product development, to analyze the performance of our games, to troubleshoot and to improve and optimize the games to ensure the best player experience for our players as a whole.

A more detailed description of some of the ways that we use your information is set out below and in the other sections of this Privacy Policy.

Advertising

Our games may include advertising for third party (such as Facebook, Admob, Vungle, Unity etc.) products and services. By accepting this Privacy Policy and downloading or continuing to play our games or use our Services, and unless you opt out of interest-based advertising as explained in this section, you consent to us and our advertising partners collecting and using information about you to improve advertising, targeting and measurement systems so that we can show you relevant third party ads in our games.

When you play our games or use our Services, non-personal identifiers such as the Android advertising ID and/or Apple's ID for advertising (the ‘IDFA’) and other information from your device is collected and shared with advertising partners to enable the technical delivery of ads to your device.

Our advertising partners may combine this information with information which they have collected about you when you use their services (or the websites or services of third parties) in order to serve you more relevant ads in our games or to improve the accuracy of their targeting and measurement systems.

You consent to the collection and use of your data for targeting advertising purposes by our advertising partners as set out in this section and as further described in their privacy policies. We recommend that you review our advertising partners’ privacy policies for more information.

Cookies and Similar Technologies

Like most online services, we and our partners use cookies and similar technologies to provide and personalize the Service, analyse use, target advertisements and prevent fraud. You can disable cookies in your browser settings, but some parts of the Service may then not function properly.

Sharing of Personal Data

To improve our product and provide you better service, we also share personal data with vendors or agents working on our behalf for the purposes described in this privacy policy. For example, companies we've hired to provide data analytical services may need collect and access to personal data to provide those functions. In such cases, these companies must abide by our data privacy and security requirements.

International Transfers of Personal Data

Our business may require us to transfer your Personal Data to countries outside of the European Economic Area (“EEA”). Because different countries may have different data protection laws than your own country, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Policy.

Security

We have taken appropriate steps and followed industry standards to secure all personal data stored by our systems. All transactions are processed in keeping with the highest security level protocols, ensuring that no one can access or use personal information in an unauthorized manner.

However, while we take responsible measures to protect your Personal Information, the internet is not a 100% secure environment. We cannot guarantee the absolute security of all information transmitted or electronically stored. We disclaim any liability for any unauthorized access to, disclosure or damage to, theft of, or loss of any Personal Information. By using our website and/or our software, you acknowledge that you understand and agree to assume these risks.

Your Rights

You have certain rights in connection with your personal data and how we handle it. You can exercise these rights at any time by contacting us via any of the methods set out in the Contact Us section below.

Subject to limitations in applicable law, your rights include:

• Access the personal data we hold about you. You have a right to know what data we hold about you and in some cases to have the information communicated to you. If you request, we will provide you a copy of your personal data in an electronic format. We reserve the right to ask for reasonable evidence to verify your identity before we provide you with any data. Please note that we may not be able to provide all the information you ask for, for instance if the information includes personal information about another person. Where we are not able to provide you with information that you have asked for, we will endeavor to tell you why.
• Correct your data. You also have the right to correct your data. We try to keep the data that we hold about you accurate and up to date. Should you realize that any of the information that we hold about you is incorrect, please let us know at support@bigcoolfz.com and we will correct it as soon as we can.
• Withdraw your consent. You can always withdraw your consent in your device, for example by turning off GPS location sharing in your mobile device settings.
• Opt-out of interest based ads. You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting "limit ad tracking" (Apple iOS) or "opt-out of interest based ads" (Android).

We retain your Personal Data as long as needed to provide services or products to you, or as required or permitted by applicable laws, such as tax and accounting laws.

Age Limits

You must be over a certain age to play our games and use our Services, depending on where you live. We do not knowingly collect or solicit personal data about or direct or target interest based advertising to anyone under the age of 13 or knowingly allow such persons to use our Services. If you are under 13, please do not send any data about yourself to us, including your name, address, telephone number, or email address. No one under the age of 13 may provide any personal data. If we learn that we have collected personal data about a child under age 13, we will delete that data as quickly as possible. If you believe that we might have any data from or about a child under the age of 13, please contact us.

Agreement

By using the our websites, our games, our products, or our services, you signify your understanding of and consent to the Privacy Policy. If you do not agree to this policy, we strongly urge you to refrain from using the our websites, games, products, and services.

CONTACT US

If you want to contact us about any of the matters in relation to this privacy policy, including to exercise any of your rights, then please contact our customer services department by emailing xiaomigao0425@gmail.com.